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Digital Marketing Specialist

Atlanta, Georgia
Job Type
9 Sep 2022
King & Spalding, a leading global law firm with more than 1,200 lawyers across 24 offices worldwide, seeks a Digital Marketing Coordinator to support its firmwide digital marketing strategy, inclusive of eMarketing, web, mobile, analytics and other initiatives. The successful candidate is conscientious and detail-oriented, versatile, analytical, proactive and creative at identifying appropriate business solutions. He/she thrives in a team environment but can also take ownership, using good judgment to effectively execute concurrent and time-sensitive projects.

  • Routinely execute eMarketing campaigns (e.g. , events , publications, announcements ), including intake, formatting and technical configuration , list preparation and distribution
  • Configure and update registration microsites for virtual and in-person events
  • Help maintain continuity of digital presence, ensuring external and internal content and platforms are brand compliant, functional , and updated
  • Assist with optimization efforts to improve email campaign deliverability and increase traffic to online channels
  • Build, customize and deploy digital communications and event templates for end-users
  • Support implementation of technology rollouts and serve as power user of eMarketing, web/microsite , event management , mobile, social and other digital platforms
  • Aggregate campaign and platform analytics, and generate routine and ad hoc reports
  • Serve as power user of CRM and analytics platforms
  • Create and deploy digital collateral , including newsletters, announcements, and other digital communications
  • Help protect and maintain the firms visual identity standards
  • Coordinate with eMarketing, web development, events and design team members and vendors as needed to ensure exceptional quality and consistent delivery of digital marketing media
  • Assist with end-user support and training coordination on new and existing digital platform trainings , including development of reference materials and documentation
  • Support cross-team and -office digital marketing, event and business development initiatives, as well as evolving firm objectives
Qualifications and Skills :
  • Proficiency in PC environment
  • Experience with Vuture, Concep or similar e-mail and event management platforms
  • Experience with Microsoft Dynamics (or InterAction or other) CRM software
  • Experience with ON24 or a similar webinar platform is a plus
  • Proficiency in HTML and CSS
  • Working knowledge of Adobe Acrobat and, preferably, Photoshop
  • Proficient in Microsoft Word and Excel
  • Familiarity with FTP processes and web publishing concepts
  • Experience with Google Analytics , Power BI or similar ROI tracking or dashboarding tools
  • Understanding of email and website analytics and ability to generate reports
  • Flexibility to work autonomously and collaboratively within a diverse, international team
  • Ability to remain organized and responsive in managing stakeholder expectations and time zone variances
  • Ability to sustain a sense of urgency while working on multiple projects, and to balance changing priorities and competing deadlines in a fast-paced, demanding environment
  • Strong interpersonal and communication ( oral and written ) skills and judgment necessary to work effectively with personnel at all levels
  • Ability to adhere to processes and procedures, stylistic branding conventions
  • Aptitude and willingness to adopt and learn new technologies
Education and Experience:
  • Bachelors degree is required, ideally in business, marketing or a communications-related area
  • At least 3 -5 years digital marketing work experience, preferably in a professional services environment
Hours and Location :
  • 9:00 a.m. and 5:30 p.m. non-exempt. Off-hours monitoring of email and Teams via firm-issue mobile device and some overtime work involved.
  • Resident in a K&S office in the U.S.
  • Hybrid remote position with at least two (2) days in the office per week; subject to change.
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  • Job Reference: 707841674-2
  • Date Posted: 9 September 2022
  • Recruiter: King & Spalding
  • Location: Atlanta, Georgia
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent